Are you trying to redirect to WordPress? Not sure what a redirect is and why it’s important? Don’t worry, we’ve included you in this early guide to WordPress redirects. We’re going to explain what a redirect is, how to create a 301 redirect in WordPress, why you need it, and when to use a redirect.

Ready? Let’s get started.

What Is a Redirect in WordPress?

A redirect is a way to send a short message to your reader’s browser for your website to let them know that the page they’re trying to visit has moved. So, their browser can automatically point to a new page of your choice.

There are various and multiple types of redirects such as: a 301 redirect, a 302 redirect, and a 307 redirect, etc.

However, the scope of this article only covers 301 redirects in WordPress because they are the most important ones.

Let’s take a look at why it’s important to understand its use case.

When Do You Need 301 Redirects in WordPress?

The biggest reason to use 301 Redirect is because a page on your site or your site itself has been moved and you want to direct the user to a new page instead.

  • If you want to delete a post or page in favor of new content, you need to redirect.
  • If you want to change the boundaries of your post or page, you need to create a redirect.

Why? If you do not create a redirect, your users will see a 404 error not found. Not only is this bad for users, but it can also affect your website’s SEO and your search engine rankings.

>> Then 301 redirects become very important.

This is a great way to let search engines and your user’s browser know that the page they’re trying to reach has been permanently moved to a new location.

That way, all the power of traffic and backlinks (SEO) from your old page can reach the new page.

Now that we’ve covered why and when to redirect, let’s take a look at how you can use the various methods available to create 301 redirects in WordPress.


Hence this was our article on what are 301 redirects in WordPress. Hopefully that our article was able to help you get a better understanding of what 301 redirects are and when/why we need them. We hope our article was helpful.