1. What are the names of google extension?
Ans –
- Sitelink Extension
- Callout Extension
- Structured snippet extension
- Call Extensions
- Message Extension
- Location Extension
- Affiliate location extension
- Price extension
- App extension
- Review extension
- Promotion Extension(Recently added in Google Ads)
2. In Google Ads what is the limit set of the character?
Ans –
- Headline 1 – 30 character
- Headline 2 – 30 character
- Description Line – 80 character
3. What type of keywords we use in Google Ads?
Ans –
- Broad
- Broad Match modified
- Phrase
- Exact
- Negative
4. What are the settings you can’t change after creating the Google Ads account?
Ans –
You can’t change “Time-zone” and “currency” settings.
5. What are the options for bidding in Google Ads?
Ans –
- CPC Cost per Click
- CPA Cost per Action
- CPM Cost per thousand
6. What is the negative keyword in PPC?
Ans –
Negative keywords are basically used to stop irrelevant traffic.
7. What is CTR and how it calculate?
Ans –
CTR stands for Click through rate. It simply tells the number of visitors visited on your ad on the web page.
To calculate CTR, use this formula –
Number of clicks/Number of impressions * 100 = CTR
8. What is the benefit of advertising?
Ans –
To reach to the potential people, who are likely to be interested in what you have advertising.
9. Which tool is best for finding keywords for the Google Ad campaign?
Ans –
Free tool for finding keywords for the Google Ad campaign
- Google keyword planner
- Keyword Surfer (reliable chrome extension)
10. What would you recommend if someone ask you to improve ad position?
Ans –
Improve the ad quality and increase the bid amount according to the keyword competition.
