Getting the basics right on SEO might be a daunting task for some people.
This has been the most difficult task for most persons who have ended up folding up their online or eCommerce as they had failed to get traffic from search engines also known as “organic traffic”.
Mind you, this technique involved in getting traffic directly from the search engine is called SEO, in full, it is known as Search Engine Optimization.
And in this article, I will be sharing with you, a few things that you should know about SEO, also known as Search Engine Optimization, as well as the best practices of Search engine optimization, known in short as SEO.
So, without further ado, let us proceed –
What Is SEO?
Known in full as Search Engine Optimization, SEO is the process of getting traffic for free from search engines organically or via a natural search.
Best SEO Practices You Should Know
1. Choose The Right Keywords –
The importance of keywords in SEO can not be overstressed.
Keywords are basically the queries that your website or blog will usually rank for. They are usually the search queries that the user will search on the search engine.
And as such, getting the right keyword is a top SEO tactic that you should practice. You would want to go for low keyword difficulty keywords with a high volume, as this will increase your chance of ranking.
To help you with this, there are some SEO tools that you can make use of.
Although some of them are actually paid, a lot of them have a free version or a trial version which might last for about fourteen (14) days.
2. Create Useful And Reader Friendly Contents –
SEO doesn’t just end with keyword research, rather, you would want to have contents that your readers want. I mean, content that provides answers to what your readers actually want.
Write contents that answer the search queries and contents that are blunder-free.
3. Build Quality And Authoritative Backlinks –
Backlinks are usually testimony or serve as testimonials that your contents are worthy for the readers.
They are like a vote of confidence.
To increase your ranking chances, sites of a higher value such as Forbes, Investopedia, and a lot of others, will have to vote for you (although high-quality backlinks are not limited to these two).
Note: Do not buy backlinks, as that is a black hat SEO practice.
4. Make The URLs To Be SEO-Friendly –
Most times, site owners and some acclaimed “SEO” experts often fail to see the importance of having a good URL.
The URL is the address of the website and it is better to make it readable for the user, as this will help them remember it as well.
5. Improve The User Experience Of The Website –
The user experience of a website has to do with the website speed as well as the navigation and its layouts. Readers will most often leave a website that they can not navigate and a website that is difficult to load.
6. Add Alternate Text To Images –
Although SEO plugins are not always accurate, most SEO plugins advocate for the usage of Alt text in images, and they are not wrong. Adding an alt text to your images will help to boost its description, thereby providing the search engine with more information about the contents.
7. Write A Compelling Meta Tag –
Meta tags are most often used as snippets because they are best for describing a blog or website contents. It is often best to write a compelling meta tag and also, add the keywords in the meta tag.