YouTube is a huge marketplace for advertisers and creators in addition to being a place to share videos. YouTube continues to be the most popular platform for entertainment, education, and content consumption, with over 2.7 billion monthly users. Because of affiliate marketing, sponsorships, and ad revenue (CPM), YouTube is also a substantial source of income for creators.
However, not every niche is created equal. Because advertisers are willing to pay more to target particular, high-value audiences, certain YouTube niches generate higher CPMs (cost per mille, or cost per 1,000 ad impressions).
The Top 10 YouTube Niches with High CPM in 2024 will be discussed in this blog, along with the reasons behind their high earnings and strategies for using them to expand your channel and revenue.
1. Investing and Finance
The top YouTube niche with the highest CPM is always finance. Audiences with significant purchasing power are drawn to topics like stock market advice, cryptocurrency, investing, and personal finance.
Reasons for the high CPM:
- Fintech, insurance, and banking advertisers vie for attention.
- The customer lifetime value (CLV) of financial products is high.
- Decisions are frequently made by finance audiences.
Ideas for Content:
- Updates on the stock market
- Beginner’s guide to investing
- Trends in cryptocurrency
- Comparisons of loans and credit cards
Mean CPM: $15 to $25
2. Reviews of Software and Technology
Because businesses are always introducing new goods and services, the technology sector is one of the most lucrative. Both businesses and individual users are drawn to videos that review software, apps, devices, and artificial intelligence tools.
Reasons for the high CPM:
- Tech firms spend a lot of money on advertising.
- Subscription models are used by many products (SaaS, AI tools).
- Audiences that are very interested and involved.
Ideas for Content:
- Reviews and unboxings of gadgets
- “Top productivity software” lists
- Comparisons of AI tools
- Instructions for popular apps
Mean CPM: $12 to $20
3. Online business and digital marketing
Content about digital marketing, SEO, and e-commerce is highly sought after as more companies move their operations online. Advertisers are keen to connect with small business owners, startups, and entrepreneurs.
Reasons for the high CPM:
- Advertisers sell expensive services, tools, and courses.
- Getting new customers is more important to businesses than to individuals.
- Digital entrepreneurs are prepared to spend money on tools.
Ideas for Content:
- SEO tactics
- Guides to affiliate marketing
- Tutorials on dropshipping
- Growth hacks for social media
Average CPM: $14–$22
4. Education and Distance Education
Since e-learning is so popular, educational channels that offer study advice, tutorials, and reviews of online courses draw a lot of advertising revenue.
Reasons for the high CPM:
- Learners are the focus of EdTech platforms such as Skillshare, Udemy, and Coursera.
- A lot of professionals and students look for skill-based learning.
- Advertisers advertise both high-end and low-cost courses.
Ideas for Content:
- Tutorials on coding
- Techniques for preparing for exams
- Tips for learning a language
- Videos that offer career guidance
Mean CPM: $10–$18
5. Fitness & Health
People’s health is still a top priority, which makes it a profitable niche. Audiences actively interact with health-related content, including diet recommendations and exercise regimens.
Reasons for the high CPM:
- Supplements, exercise equipment, and online coaching are all sold by advertisers.
- Long-term, devoted viewers are drawn to health-related content.
- Ad visibility is enhanced by a high engagement rate.
Ideas for Content:
- Guidelines for weight loss
- At-home exercise regimens
- Advice on nutrition
- Awareness of mental health
Mean CPM: $9–$16
6. Entrepreneurship & Business
Audiences with aspirations to start businesses and amass wealth are drawn to content about entrepreneurship. SaaS, coaching, and consulting advertisers vie for this audience.
Reasons for the high CPM:
- One valuable group is entrepreneurs.
- Many viewers have decision-making responsibilities.
- Tools and services for businesses are frequently more expensive.
Ideas for Content:
- Startup concepts
- Successful business case studies
- Hacks for increasing productivity
- Reviews of business books
Mean CPM: $12 to $20
7. Property
YouTube videos about purchasing, selling, or investing in real estate are very profitable, and the industry is very valuable.
Reasons for the high CPM:
- Keywords pertaining to real estate draw pricey advertisements.
- The customer lifetime value of real estate is enormous.
- A large number of advertisers are brokers, agencies, or real estate investors.
Ideas for Content:
- Investment guides for real estate
- Trends in the real estate market
- Advice for new purchasers
- Reviews and house tours
Mean CPM: $15 to $25
8. Luxury Lifestyle & Travel
Travel CPM is rebounding well in 2024, despite fluctuations during global disruptions. Advertisers in travel, fashion, and luxury goods are still drawn to luxury and lifestyle content.
Reasons for the high CPM:
- Marketers aim to reach wealthy consumers who have a lot of disposable income.
- Travel agencies, hotels, and airlines all make significant investments.
- Aspirational purchasing is influenced by lifestyle videos.
Ideas for Content:
- Vlogs about travel
- Reviews of luxury goods
- Tips for low-cost travel
- “Day in the life” videos about lifestyle
Mean CPM: $8 to $15
9. Legal and Insurance Guidance
Because advertisers sell services that demand significant commitments, legal and insurance content is another niche with a remarkably high CPM.
Reasons for the high CPM:
- Legal and insurance companies pay premiums for visibility.
- This niche is underserved by creators, which reduces competition.
- Audiences frequently look for expert, reliable advice.
Ideas for Content:
- A straightforward explanation of legal rights
- Comparisons of insurance policies
- Advice for preventing legal errors
- Tax law explainers
CPM on average: $18 to $30
10. Exotic Vehicles & Automobiles
Large advertisers and affluent audiences are drawn to automotive channels that highlight performance reviews, EVs, and luxury cars.
Reasons for the high CPM:
- Advertisers for cars target wealthy consumers.
- Customer acquisition is essential due to high purchase values.
- The auto industry has a high level of brand loyalty.
Ideas for Content:
- Reviews of luxury cars
- Comparisons of electric vehicles
- Tips for maintaining your car
- Vlogs about supercar lifestyles
Mean CPM: $12 to $20
Concluding remarks
By concentrating on niches where advertisers spend a lot of money, YouTube creators can optimize their earnings in 2024. Although the CPM charts are frequently dominated by the financial, real estate, and legal advice sectors, there are also significant growth prospects in other lucrative niches like technology, digital marketing, and education.
In summary, the following are the Top 10 YouTube Niches with High CPM in 2024:
- Investing and Finance
- Reviews of Software and Technology
- Online business and digital marketing
- Education and Distance Education
- Fitness & Health
- Entrepreneurship and Business
- Property
- Luxury Lifestyle & Travel
- Advice on Law and Insurance
- Automobiles & Luxury Vehicles
Pro Tip: Selecting a niche you are enthusiastic about is more important than CPM. In a slightly lower-CPM niche, a consistent, interesting creator can frequently make more money than someone who chases high-CPM topics out of a lack of interest.
You can create a devoted following, draw in advertisers, and optimize your YouTube revenue in 2024 by fusing strategy and passion and positioning your channel in a high-value niche.
